Kenya Breweries Limited (KBL), through its flagship brand Tusker, elevated the excitement of the Paris 2024 Games for Kenyan fans by hosting vibrant viewing parties in Eldoret and Ruiru. Held during the final days of the games, these events attracted thousands of spectators who gathered to cheer on Team Kenya and enjoy live entertainment.
In Eldoret, the crowd was energized by performances from renowned Kenyan artists Mejja, Nameless, and DJs Grauchi, Duffy, and Pinto. Ruiru also hosted an electrifying atmosphere, featuring the acclaimed rap group Wakadinali and other local talents like Tipsy Gee and Wadagliz.
These viewing parties were more than just events; they were celebrations of Kenya's sporting legacy and the unifying power of sports. By bringing communities together through music, entertainment, and the shared experience of supporting national athletes, Tusker solidified its position as a brand that embodies Kenyan spirit and fosters unity.