Kenya Breweries Limited (KBL) launched the "Champions of Cheers" campaign to unite Kenyans in supporting Team Kenya at the Paris 2024 Games. The campaign includes consumer promotions, events, and digital platforms for fans to show their support.

As a sponsor of Team Kenya, we will be providing financial backing and rallying the nation behind the athletes. Kenya aims to send 80-90 athletes to compete in various sports, including track and field, volleyball, rugby, and fencing. Several teams and athletes have already qualified, including the Malkia Strikers volleyball team, the Shujaa rugby team, and legendary marathoners Eliud Kipchoge and Peres Jepchirchir.