In a groundbreaking moment on Wednesday, December 20, 2023, the highly anticipated Kenyan series, 'VOLUME,' made its debut on the global streaming platform, Netflix.
Produced by renowned cinematographer Tosh Gitonga of Primary Picture, 'VOLUME' stands as a testament to collaboration and innovation, notably backed by Tusker, our iconic beer brand. Tusker's investment of 17 million shillings through its Nexters' platform not only provided crucial support for the series but also served as a platform for 27 emerging talents, 27 Nexters, looking to make a name for themselves in the Kenyan film industry.
The 'VOLUME' series, conceived under the mentorship of Tosh Gitonga, signifies a significant stride in nurturing the next generation of filmmakers in Kenya. This partnership underscores our unwavering dedication to fostering creativity, diversity, and inclusivity within the industry.
At its core, 'VOLUME' is a music drama following the journey of Benja, a young aspiring musician, as he confronts the harsh realities of an industry often dismissive of dreams. Through his trials, the series unfolds into a poignant narrative of uncertainty, echoing the challenges faced by young individuals striving for success.
While rooted in the world of music, 'VOLUME' transcends its genre, portraying a universal narrative of growth and resilience. Set against the backdrop of the hood, the series metaphorically reflects the hurdles encountered by our youth, with music serving as a beacon of hope for a brighter future.
Speaking at the series' premiere event held at the newly launched Sh1.2b EABL Microbrewery, Tosh Gitonga expressed his enthusiasm, highlighting the remarkable talent showcased in 'VOLUME.' He emphasized the series' role in not only entertaining but also representing the storytelling prowess of Kenya's emerging filmmakers.
Wanjiru Murage, Tusker Brand Manager, echoed Gitonga's sentiments, emphasizing the significance of 'VOLUME' in nurturing talent and promoting Kenya's vibrant film industry. She emphasized our ongoing commitment to empowering the next generation of filmmakers.
With its compelling narrative and resonant themes, 'VOLUME' is poised to captivate audiences worldwide, serving as a symbol of resilience and aspiration for young individuals navigating life's complexities.