Kenya's stellar performance at the Paris 2024 Games was not solely a testament to the athletes' athleticism but also a reflection of the unwavering support they received from their sponsors. Kenya Breweries Limited (KBL), a prominent Kenyan company, played a pivotal role in ensuring that Team Kenya was well-prepared, motivated, and represented the nation with pride.
One of KBL's most innovative initiatives was the "Champions of Cheers" campaign. This platform enabled Kenyan fans to send personalized messages of encouragement directly to the athletes in Paris. Through a unique code found under the crown of Tusker lager bottles, fans could express their support, which was then delivered to the athletes via smartwatches. This direct connection provided a constant morale boost, reminding the competitors of the nation's unwavering support.
Beyond moral support, KBL demonstrated its commitment by ensuring the athletes traveled in style. Partnering with Home 254, a renowned Kenyan fashion brand, KBL commissioned a custom travel kit that embodied Kenyan culture and national pride. The kit featured the Kenyan flag's colors and Maasai Shuka-inspired patterns, reflecting the athletes' deep connection to their homeland.
Brian Jura, Founder and CEO of Home 254, emphasized the significance of the partnership, stating that the travel kit was a testament to Kenyan talent. Designed and produced in Kenya for Kenya, they prioritized both style and comfort while incorporating our rich cultural heritage.
Mark Ocitti, Managing Director of KBL, reiterated the company's dedication, emphasizing on the company’s pride for Team Kenya. He went on to hype the travel kit stating that it demonstrated a commitment to ensuring we represent Kenya with distinction.
Tusker, a proudly Kenyan brand, is dedicated to supporting local businesses and showcasing their quality.