Kenya Breweries Limited flagship brand, Tusker, kicked off its nationwide talent search series, dubbed Tusker Nexters, at the ASK Meru Showground on 12th March. The Tusker Nexters campaign is part of the brand's 100-year anniversary campaign, which aims to give the next generation of Kenyan music and e-sports stars a platform to showcase their talent. It was also an introduction of eSports or electronic sports to the broader Kenyan audience which is globally considered as the next frontier of virtual sport.
The event saw three performing artists, Nicholas Kareithi, Joy Wambui and Malvine Mmbone stand out from the hundreds and book a spot to represent the Mountain region at the grand finale in Nairobi. On the eSports arena, four players were selected from the Mountain region, namely Benson Mugambi, Kiema Kelvin Chebet, Michael Ndeleva and Peter Wakahiu.
Day one of the two-day event series was well-attended, and saw hundreds of acts from the mountain region converge at the Meru ASK Showground with the hope that they had what it takes to impress the celebrity panel of judges. Adjudicating the music auditions were popular names in Kenyan music: JuaCali, Fena Gitu and Redsan, as well as Meru-based acts Koffi Machete, Keifer Mtanashati and Jayso.
KBL’s Ag. Head of Marketing, Beers - Jean Okech-Nyawara, expressed her delight at the initiative: "In its hundred years of existence, Tusker has always been a trailblazer when it comes to providing platforms for young Kenyan talent to shine. We have a proven track record in sports and music, think Tusker Project Fame, and the myriad of sports sponsorships that Tusker has been involved in year-on-year. As KBL and Tusker progress into the next 100 years, Tusker Nexters underscores our commitment as a brand to support the next generation of Kenyans and give them a platform to showcase the great music and e-sports talent we have in our country.
Tusker brand manager, Catherine Twesigye, echoed these sentiments, expressing gratitude to everyone that was brave enough to come out and take part in the auditions, especially the individuals that travelled from far within the region:
"There are people who have travelled far to attend today's auditions, who I would like to give special appreciation to, on behalf of the brand. There are also interesting stories about some people that watched Tusker Project Fame when they were younger, and they waited for Tusker to do something similar again, and I am glad to say that with the Tusker Nexters initiative, we have not let these people down. They came out and did their thing, and best of luck to them.”
Saturday ended with the judges showing everyone why they were selected to be judges in the first place, delivering electrifying performances to the Meru crowd. The mountain region event continued on Sunday, March 14th, with the standout performers of the weekend being announced for both the Music and eSports competitions.
The contestants took the stage to perform and stake their claim to represent the mountain region. At the end of the day, it was rapper Nicholas Kareithi, a.k.a Runboy254, rapper Joy Wambui a.k.a Emmanuela and vocalist Malvine Mmbone a.k.a Lancy that made it through, wowing the judges and the audience with their performances. It was a head-to-head battle for supremacy on the e-sports arena, with Benson Mugambi, Kiema Kelvin Chebet, Michael Ndeleva and Peter Wakahiu topping the table.
The Tusker Nexters talent search continues on through the remainder of March and into Early April, with the next event happening this weekend, 19th March 2022 at the Simba Union grounds in Kisumu, and onward into Nairobi on 26th March at the Nyayo National Stadium, 2nd April at the Eldoret Sports Club and 9th April at the Butterfly Pavilion in Mombasa. All young talents in music and eSports are encouraged to come out in big numbers and take advantage of this chance to showcase their prowess in music and eSports.