Kenya Breweries Limited (KBL) has released the dates for the highly-anticipated 2022 Tusker Oktobafest which is set to take place throughout the month of October at various locations around the Country.
Dubbed the Ultimate Beer Festival, the annual Tusker event is scheduled to take place in Tamasha, Eldoret (October 8th-9th), Jamii Executive Gardens, Mwea (October 15th – 16th), and finale event at the Ngong’ Racecourse, Nairobi (October 28th – 30th) offering festival-goers from across these regions a chance to celebrate Kenyan authenticity at a festival that brings Kenyan culture to life through beer, entertainment, food, and music.The events will feature live entertainment stages, gaming centres, sports contests, above and the beyond the unique beer experiences. The 2022 Tusker OktobaFest will be headlined by the celebrated Tusker brand, but will feature all the beers from across KBL’s portfolio.
As has now become OktobaFest tradition, the event will feature an all-Kenyan artist and DJ lineup. Among the artists on show at the events will include; Khaligraph Jones, Mejja, Nadia Mukami and many more. The events will also be graced by the next generation of Kenyan musicians, the Tusker Nexters Music competition finalists who will have an opportunity to showcase their talents on a national platform.
The media launch event was held at the Ngong Racecourse which will also be the venue of the Nairobi leg of the festival. Said EABL Marketing & Innovation Director, Anne-Joy Michira, at the launch event:
“The Tusker brand has been a national brand for a century, loved by Kenyans for that period and beyond, and therefore it should be celebrated as such. This year, the Tusker OktobaFest festival will without a doubt build upon its reputation as the biggest nationwide celebration of beer that Kenya has ever seen. This year we are expecting the Tusker OktobaFest to attract over 30,000 people to celebrate our diversity and culture with great food and music to give our consumers a one-of-a-kind experience. Through these events in October, we will also be seeking to celebrate our great Kenyan vibe, energy and sound and as well promoting our local artists, DJs, and MCs. We, therefore, invite all our consumers to get ready to enjoy the greatest beer celebration in Kenya.”
This year’s edition OktobaFest will take it back to the highly-acclaimed 2019 event. It will, however, take the best of the 2021 OktobaFest, which was dubbed ‘a Festival Deconstructed’ due to the new normal conditions that it was forced to be held in. Restrictions in 2021 limited the number of people that could gather in one place, which saw the OktobaFest come to fans in over 100 bars, restaurants and activities countrywide. Following clamour by fans to have the festival go back to its 2019 format, Tusker is doing just that.
The selection of the three venues spread out across the country for this year’s edition will spread out the celebrations and make them much bigger and better for attendees.
Also on show this year will be the seven Tusker Nexters Music finalists. These are talented upcoming musicians that are part of a talent competition introduced to celebrate Tusker’s 100-year anniversary by identifying and rewarding the next generation of musical talent. The young talents were selected from across the 5 regions of Kenya after successfully auditioning for the chance to stake their claim as Kenya’s next music star.
To be part of the events, consumers stand the chance to win tickets by purchasing KBL beers from The Bar.com, ChupaChap, Jumia Party, Oaks & Corks, Carrefour, Quickmart, Naivas or Chandarana from 20th September 2022. In addition, tickets will go on sale at the beginning of October on TicketSasa.